Start with a plan.  Be spirited during the process.  Serve an extraordinary product.  Shine the spot-light on people.

When we as Activities Directors and student leaders do the things mentioned above we ultimately create “stories” for others that will last a lifetime.

Below are the four steps my leaders and I take when we have an idea to create “stories” on our campus or community:


  • What is your idea?
  • What do you hope to accomplish?
  • What do you want to do?
  • What story are you trying to create?


  • List all the steps you need to take in order to accomplish your plan? (Before, during and after)
  • List all the supplies you need to make your idea happen?
  • List all the people you need to make it work?  Jobs?  Tasks?  Teams?
  • List all the ways you plan on promoting this idea?  (Flyers, Posters, Social Media, Videos, Dress Up, Etc…)
  • List how much money you will need to make this idea become a reality?  Do you need to do a special fund-raiser?


  • When will the activity / event take place? (Date/Time)
  • Where will the activity / event take place?  (Location)
  • What will the activity / event be called?  (Name it)


  • How will people’s life be impacted by this activity / event?
  • What “stories” will be made through this activity / event?

See example and downloadable template by clicking here.